Let’s be SMART about this

Setting goals is vitally important for all businesses. However simply saying “improve” or “do more” isn’t always the best way to help staff achieve their potential. Employers should look to use the SMART framework when looking at goals.



·         Specific – A clearly stated goal showing who is involved, what you expect to be accomplished, where the goal will take place, within what timeframe, requirements and constraints that are involved, and the benefits.

·         Measurable – Setting concrete criteria that measures progress towards reaching the goal.

·         Attainable – Improve the likelihood of success through setting goals that are within the employee’s reach.

·         Relevant – A goal closely aligned to the company’s overall objectives.

·         Timely – A goal grounded within a specific timeframe.